Best-Selling Celebrity Fragrances
Celebrity fragrances have been around for years, although this past decade saw a significant surge in their creation and popularity. So, how well can a celebrity’s name sell a particular fragrance? A recent list compiled by Stylist shows the best-selling celebrity fragrances. The top fragrance, of course is White Diamonds by Elizabeth Taylor, a floral perfume introduced in 1991. Other celebrity fragrances, such as those by P. Diddy, Antonio Banderas, and Britney Spears, are all part of fragrance lines associated with the particular celebrity and have some longevity on the market. Aside from the celebrity’s popularity, some scents like White Diamonds are simple enough to stand out without the celebrity association.
The main issue we’ve seen with celebrity fragrances is that the scent is too convoluted. Many perfumes, for example, combine floral, fruit, and dessert scents together, and the resulting product can’t be defined clearly enough. Is it sweet floral or a flowery fruit scent? Men’s colognes often suffer from a similar issue. Although fewer celebrity colognes are on the market, some of these, be it Paris Hilton’s or David Beckham’s brand, can’t decide on what it wants to be. Combining leather or tobacco notes with wood, patchouli, or grass notes doesn’t always work successfully. Neither does combining any fragrance to the classic amber-spice-lavender framework for many cologne formulas.
But celebrity fragrances aren’t going anywhere. Anyone on the A-list seems to be coming out with their own fragrances in the present, including Beyonce, with Heat. The perfume combines some light floral and fruit notes with vanilla. Beyonce isn’t the only one, however, and, as the linked article mentions, Rihanna and Kanye West both plan to come out with their respective fragrances. This means that consumers might be seeing an umbrella-shaped perfume bottle with a rain and floral scent in stores later in 2010.

Trends some and go, and some come back reinvented as a total rehash. Take the ‘70s fashion nostalgia from 1996 to 1998. While it brought back bellbottom jeans that soon became flared leg, polyester shirts and psychedelic accessories soon passed within months. Sunglasses, on the other hand, seem to last longer, although each decade appears to be defined by a style. The ‘80s, more often than not, are associated as much with wayfarer sunglasses as much as they are with Wham! and A Flock of Seagulls and acid wash. The ‘90s, similarly, had wraparound sunglasses and grunge music for most of the decade. The ‘00s? Trends this decade were divided distinctly between those for women and men, and all styles appeared to reflect back to the ‘80s.
For men, the aviator shades were the most popular this decade. The last time aviator shades were seen, outside of a South Park episode, was the ‘80s, in which many male movie or television characters appeared with a basic black or mirrored pair. This time around, though, mirrored shades were out but gradient in, and the frame, instead of being basic metal, could be plastic and colored. This allowed for aviators to be a style also seen on women. Similarly, wayfarer sunglasses had a similar comeback at the end of the decade for both sexes, with a myriad of color and frame possibilities.
The formula for celebrity fragrances is this: Attach the name of a celebrity to a bland or overly sweet fragrance and the bottle will sell quickly for a short period of time. Not all celebrity fragrances can be Elizabeth Taylor’s White Diamonds, and most stay on the shelves for a few years and then disappear. But, although we mentioned that celebrity fragrance sales are down – and many won’t buy a perfume with a less-than-desirable celebrity name attached – fragrance companies still churn them out. Avon, for example, put out celebrity fragrances by Reese Witherspoon and Patrick Dempsey this past year, while 50 Cent, with an album that no one noticed, came out with his first fragrance. 

Valentino is one such designer brand, and these iced out shades include many small rhinestones on the side of the glasses. While Vision in Style carries discounted versions of these
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Over the past year, many celebrities have been sporting the wayfarer look, including Lindsay Lohan in last week’s post. While this trend is a direct throwback to the ‘80s, nearly everyone in Hollywood has been spotted with a pair of wayfarers at some point, and this includes standard black-on-black sunglasses and styles that are more outrageous. More appropriately, they are unabashedly ‘80s or early ‘90s (take your pick for the tackiest period in fashion). As seen by Madonna’s daughter, Lourdes, on the left, these sunglasses often incorporate bright shades, even neon yellow or green. In general, these styles are made by Ray Ban, but other designers looking to bring back their classic styles and update them a bit are also going along with this trend.











