New Britney Spears Perfume

Many celebrities seem to release fragrances about the same time a new album or film comes out. Britney Spears is already on tour with her Circus Tour in 2009 and, at the same time, her perfume of the same name comes out. Essentially, releasing a celebrity fragrance and a movie/album/tour at the same time is like saying, “Buy my music… And my fragrance!” Too bad the two aren’t packaged together or even that the latest Britney Spears perfume isn’t sold on the merch table after the show. Spears already has two fragrances to her name, both released to the perfume market before her infamous meltdown and phoned-in Blackout album, and Circus makes a third. But how does it stack up against the others and will more than Britney fans want to buy it?

Reviews of this Britney Spears perfume are already on the internet, and, like many celebrity fragrances, Circus by Britney Spears is, really, just another hit-or-miss fruity perfume. To recap, Spears’ original scent was a floral concoction reminiscent of magnolias, while Curious was an overall-sweet perfume with cupcakes, white chocolate, and floral notes going all over the place. Like Britney Spears’ communication skills, Curious was unfocused. Both perfumes were geared toward teens and Britney Spears fans (hopefully they are one in the same), and have stayed around, so far, because of that market.

Spears has a large enough fan base that this perfume will probably sell well, although, according to reviews, Circus is primarily a milky and floral scent. But, as an improvement over the unfocused palette of scents for Curious, Circus refines this formula and sticks to milky and floral notes. The scent doesn’t seem too artificial but, overall, the perfume is still a fragrance geared toward teenage girls. Will it become a classic perfume? Probably not, but with Spears career not dying as of yet, her fragrances will last as long as people buy her albums.