New Mariah Carey Perfume

Advertisements have appeared over the past few weeks for a new Mariah Carey scent called Forever. While some blogs, such as The Scented Salamander, have covered this fragrance, the scent actually appeared recently in September. Carey already has two scents to her name, M and Luscious Pink, and Forever, at the moment, coincides with an upcoming album, Memoirs of an Imperfect Angel and single “Obsessed” that was released over the past month. While “Obsessed” gives listeners a glimpse of what Mariah Carey sounds with Auto-Tune effects (and dressed as a guy), what does Forever give perfume wearers looking for something different?

Forever, as described in reviews on various perfume websites, has an overall floral scent, with a composition consisting of neroli, lotus blossom, dewy green apple, tuberose, gardenia, white musk and, woods. Many, in addition, cite that they like that the tuberose isn’t too overpowering in the overall body of the fragrance. Celebrity fragrances, generally, have been by company Coty, but, in the case of Forever, the scent was developed by perfumer Olivier Gillotin.

The scent itself seems fairly straight forward and innocuous, but, as with most fragrances, the question is, who will buy it? As seen on various perfume websites and message boards, those who seem to prefer this fragrance are, in fact, Mariah Carey fans who pre-order this fragrance, much like her upcoming album, to have everything Mariah Carey-related. Although following a particular artist is never a bad thing (unless, of course, you found Glitter enjoyable), this is essentially the strong market for any Mariah Carey perfume. The rest of us? Some have been trying the fragrance at department store counters and it appears hit or miss. Some, from various message board comments, find it smells like a cheap version of a Marc Jacobs perfume. So, when deciding if this is an Elizabeth Taylor Diamond (a classic) or a Debbie Gibson’s Electric Youth (a passing fad), what is the verdict? As with many celebrity perfumes, Forever will be the latter in a few years.

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