Fragrance sales have been down since 2006, the year in which celebrity-branded scents became full blown. Two news pieces over the past few weeks touch on what might happen to the fragrance industry: More of the celebrity trend and also an ad campaign targeted to get more of the public interested in wearing perfume or cologne. Although the recession has seen sales across all aspects of retail dip, fragrance sales have seen a sharp decrease, mainly because of its use as a luxury item and not a necessity like clothing. Nevertheless, possibilities for reviving the fragrance industry include more than waiting through the recession.

One option is an upcoming ad campaign by The Fragrance Foundation called “One Mighty Drop.” The website for One Mighty Drop is designed to make scents appeal to everyone, including features for designing you own perfume bottle to tips for wearing fragrances. One notable suggestion is waiting 10 minutes after spraying a fragrance. At this point, you’ll be able to smell all three parts to a scent, and you’ll be able to tell if you’ll enjoy wearing it or not. After all, some perfumes can even take up to 30 minutes for revealing the lowest layer.

Another option is choosing which celebrity will be branding the fragrance. While some celebrities with fragrances come and go, such as Hilary Duff or Ashanti, others, such as Beyonce, appear to have more staying power. Since her start in Destiny’s Child, Beyonce hasn’t really left the public eye, even when an album or single wasn’t entirely stellar. Her recent fragrance, Heat, has been selling fairly well and, according to the linked news item, the promotion for it at Macy’s Herald Square generated about $60,000 in one day, with customers purchasing $122 sets of Heat. Perhaps, in the near future, companies like Coty and Elizabeth Arden will be pickier about which fragrance they brand with a celebrity.

In recent news, two individuals, one on a local level and the other a celebrity, have designed handbags to raise money for specific causes. In one case, Scarlett Johansson, the actress best known for Lost in Translation and more ecently Vicky Cristina Barcelona, has designed a handbag to raise money for relief efforts in Haiti, while a teen in Greenville, NY, designs handbags to raise money for his school. In either instance, the handbags are for sale and the money is going directly to a cause, either locally or on a national level as one of many relief efforts.

In the case of the Greenville teen, Liam Manak, a 15-year-old boy who has a dream of becoming a designer, has some of his handbags for sale at a local event. Called Valentine’s Boutique Monday, the event is designed to support local vendors in the Greenville area and also to raise money for a local private school, Tuxedo Park School. Manak’s handbags are entirely handcrafted from knitting and, at the event, will be retailing from $150 to $250 dollars. From the looks of the picture included with the article, many of Manak’s colorful knitted handbags can be used as mid-size purses or clutches.

On the other end of handbag creation is Scarlett Johansson who, unlike most celebrities, has stuck to the realm of performing – acting and singing – until recently. According to this article, her contribution to raising money for relief efforts in Haiti has been through creating a handbag design which, retailing at $29.90, will be sold in Mango stores. The handbag design itself includes ancient Haitian scripts, and the money from its sales will go directly to Oxfam for clean water and similar causes in Haiti. Although Johannson has posed with handbags for Louis Vuitton, this is her first attempt at designing fashion. Maybe a fragrance will be in the works next.

Both Vanessa Hudgens and studded handbags are old news. While the actress hasn’t appeared in anything significant since High School Musical, studded handbags have appeared on every celebrity this past year. It’s a look we’ve seen too much of. The basic design consists of a black leather handbag embellished by silver studs arranged in a pattern of some kind. Many of these have been bullet studs, but others, such as on a handbag worn by Lindsay Lohan, have been triangular shaped or dark colored. Of course, because both western style and rocker chic have been in for about this amount of time, studs are nearly on everything – clothing, shoes, handbags, and jewelry.

What’s somewhat notable about Vanessa Hudgens’ purse are the studs used. The handbag is a Balenciaga and appears to be the centerpiece for her outfit, but, instead of a silver-on-black design, her bag uses gold-colored, angular studs placed at various points on the leather. Although gold and silver studs are seen together on some lesser brands – take a look at the selections in the latest Forever 21 offerings – the gold studs on Hudgens’ bag stand out from their color and design. Think of a chunky gold bracelet added to a black handbag and, essentially, that’s what this Balenciaga bag looks like.

Similar handbags can be found on discount and designer-inspired websites like Best Handbag Wholesale. Some of these designer inspired handbags have the same combination of studs on a hobo style handbag, much like Vanessa Hudgens’ bag above, but the stud option include silver, gold, and rhinestones. The bag under the link, for example, has a line of clear rhinestones around the edge of a beige-colored hobo bag. Other similar handbags still keeping up with the western style use studs of several sizes and shapes around the edge of the purse.

Celebrity fragrances have been around for years, although this past decade saw a significant surge in their creation and popularity. So, how well can a celebrity’s name sell a particular fragrance? A recent list compiled by Stylist shows the best-selling celebrity fragrances. The top fragrance, of course is White Diamonds by Elizabeth Taylor, a floral perfume introduced in 1991. Other celebrity fragrances, such as those by P. Diddy, Antonio Banderas, and Britney Spears, are all part of fragrance lines associated with the particular celebrity and have some longevity on the market. Aside from the celebrity’s popularity, some scents like White Diamonds are simple enough to stand out without the celebrity association.

The main issue we’ve seen with celebrity fragrances is that the scent is too convoluted. Many perfumes, for example, combine floral, fruit, and dessert scents together, and the resulting product can’t be defined clearly enough. Is it sweet floral or a flowery fruit scent? Men’s colognes often suffer from a similar issue. Although fewer celebrity colognes are on the market, some of these, be it Paris Hilton’s or David Beckham’s brand, can’t decide on what it wants to be. Combining leather or tobacco notes with wood, patchouli, or grass notes doesn’t always work successfully. Neither does combining any fragrance to the classic amber-spice-lavender framework for many cologne formulas.

But celebrity fragrances aren’t going anywhere. Anyone on the A-list seems to be coming out with their own fragrances in the present, including Beyonce, with Heat. The perfume combines some light floral and fruit notes with vanilla. Beyonce isn’t the only one, however, and, as the linked article mentions, Rihanna and Kanye West both plan to come out with their respective fragrances. This means that consumers might be seeing an umbrella-shaped perfume bottle with a rain and floral scent in stores later in 2010.