Latest Celebrity Fragrances

Perhaps the marketing strategy behind perfumes and cologne should be re-strategized. No matter how large the campaign for certain celebrity-brand scents can be, the myriad of these fragrances only count for about ten percent of all sales. Generally, fragrances with a celebrity name attached sell quickly but then die down. Although some scents with A-list names sell well, this isn’t always the case, and a fragrance that doesn’t do well eventually gets taken off the market.

The latest celebrity fragrance is somewhat ironic. Akon’s Konvict, a his and her scent, alludes to an album of the same name, but the handcuff-styled perfume bottle references a prison more directly. But, name aside, this most recent celebrity scent has a citrus core of lemon, mandarin, vanilla, and almond musk.

Akon, of course, isn’t the only celebrity with a fragrance out. Others preparing to release a fragrance include Rihanna and Jennifer Aniston. Aniston, according to the linked article, has been working on developing a scent for two years and now simply needs to choose a name for it. Right now, the perfume was given the name “Lola,” although “Echo” was in consideration. But, really, two years for a fragrance when, as anyone knows, it might last as long as a movie on the market?

But Jennifer Aniston and Rihanna aren’t the only A-listers with upcoming fragrances, however. Madonna is finally dabbling in a fashion line that will include a fragrance she and her daughter Lourdes Leon develop. Called the Material Girl collection, Madonna will have a line of clothing set to appear in 2011 and scents that go more with her personal brand. As long as it doesn’t include a cone-enhanced bustier dress, the fashion line might be a modest venture for the pop star. Details on what the fragrance will smell like haven’t been released.