Celebrity Fragrance Awards; Eva Longoria Debuts New Scent

Think fragrances could become any more celebrity-centric than they already are? In this case, you probably haven’t heard of the FiFi Awards. Hosted by The Fragrance Foundation, the FiFi Awards are the equivalent of Oscars for the perfume and cologne industry. As many celebrity scents have popped up over the past decade, having some kind of award category for them only makes sense. For both male and female scents, celebrity fragrances are nominated beforehand. This year, as explained in the linked article, the category for Best Celebrity Fragrance for Women has nominations for the latest Mariah Carey, Halle Berry, Avril Lavigne, and Faith Hill fragrances. The winner will be announced on June 10.

Last year, the latest Paris Hilton fragrance won this category. For the men, so far, Usher’s fragrance, going by no name other than his own, won for the best Male Celebrity Fragrance of the year.

Think celebrity fragrances are going too far? You’re probably not the only one. Nevertheless, scents attached to A-list singers and actors are still being churned out. The latest, a perfume by Eva Longoria, the Desperate Housewives star, will be appearing on the market in June, and Jennifer Aniston’s scent appeared in stores just a month ago.

But, is taking the celebrity theme too far? And, why do consumers continue to purchase these scents, even if many of them only have short-term popularity? Company MyDNA, which creates unique fragrances based on a person’s profile, will be launching a line of dead celebrity fragrances. No word yet if or when they’ll be hitting stores, but many of these scents apparently are based on deceased celebrities’ profiles. So far, scents for Marilyn Monroe, Michael Jackson, Elvis Presley, and Albert Einstein have been announced.

Considering this last foray into celebrity perfume territory seems somewhat superfluous, don’t ordinary designer fragrances offer something traditional?