Handbag, Sunglasses & Clothing Designer Brands Foregoing the Logo Look

Remember the late 1990s, in which every ordinary item of clothing and accessory was emblazoned with a large logo? Some of those logo-centric brands have faded to the background (who wears Tommy Hilfiger and Nautica anymore?) but other brands, particularly for designer sunglasses and handbags, have changed with the trends. The security of the 1990s is gone, people don’t want to be branded simply by wearing plain jeans and a t-shirt, and the appearance of frugality is important. According to a Yahoo article, the shift in fashion is toward “quiet” goods, or products that are made well but are not defined by a logo.

This is particularly important for handbags, as, even after the brand name 1990s craze, handbag designers still went with monogram styles. Coach and Louis Vuitton are guilty of this, but their monogram bags are still top sellers. Gucci and Chanel, however, are toning down their logos. In the meantime, don’t expect any new monogram handbag designs to surface and, if you’re truly looking to go frugal but stay fashionable, designer inspired handbags are the way to go.

When it comes to designer sunglasses, the branding is somewhat more subtle, but certain brands have distinct styles. Ray Ban, for example, is practically defined by their wayfarer look, while brands like Juicy Couture are known for the feminine, oversized shades. Both brands, as well as many others, incorporate their logo or initials on the side of the frame, near the temple, but, as the Yahoo article explains, some of these designer brands are going to tone it down a bit. Sunglasses will be defined more by style – not so much the brand.

When it comes to picking designer duds, style is important and so is cost. Many go with designer fashion simply because of the label, but quality is also an issue. The current lack of logos is simply a trend, as, to paraphrase the stylist quoted, being superficial isn’t fashionable – but having good taste is always in style.