Celebrity Fragrance Awards; Eva Longoria Debuts New Scent

Actress Eva Longoria recently launched her first fragrance. Photo from Urban Diary.
Last year, the latest Paris Hilton fragrance won this category. For the men, so far, Usher’s fragrance, going by no name other than his own, won for the best Male Celebrity Fragrance of the year.
Think celebrity fragrances are going too far? You’re probably not the only one. Nevertheless, scents attached to A-list singers and actors are still being churned out. The latest, a perfume by Eva Longoria, the Desperate Housewives star, will be appearing on the market in June, and Jennifer Aniston’s scent appeared in stores just a month ago.
But, is taking the celebrity theme too far? And, why do consumers continue to purchase these scents, even if many of them only have short-term popularity? Company MyDNA, which creates unique fragrances based on a person’s profile, will be launching a line of dead celebrity fragrances. No word yet if or when they’ll be hitting stores, but many of these scents apparently are based on deceased celebrities’ profiles. So far, scents for Marilyn Monroe, Michael Jackson, Elvis Presley, and Albert Einstein have been announced.
Considering this last foray into celebrity perfume territory seems somewhat superfluous, don’t ordinary designer fragrances offer something traditional?


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